Eventually, some of us revolt.
"[BLEEP] this shit!" they shout. "No more marketing doublespeak and false promises! I'm taking myself off the grid to a place where nobody will find me! I will bathe in fresh goat's milk every day and cleanse my face with extra virgin olive oil! I will use aspirin masks for breakouts and coconut oil as hair conditioner!"
"But," they say somewhat sheepishly, after the applause has died down, "what are we going to do about makeup? We do look better with a hint of blush on the apples of our cheeks and reddened lips."
I would fire up my laptop, launch Firefox and direct them to this article, and in particular this recipe for a lip stain:
Beetroot and glycerine cheek and lip tint
45g raw beetroot, grated
3 tablespoons vegetable glycerine
Put the beetroot and glycerine a heat-proof ceramic bowl over a pan of boiling water for 15 minutes. Cool, then strain into a sealable container. Shake before use, then apply a dab to your cheeks and lips.
I'd probably have to warn them against drinking the lavender deodorant though.